What is this report on unicorns?
We're currently seeing a fundamental change in how early-stage businesses are reaching hypergrowth. Most startups previously focused their marketing efforts on Search Ads and Paid Socials following their product launch phase. Revolut made headlines a few years ago by obtaining 1 million users without spending a dime on Search Ads or Paid Socials.
Today's unicorns are bucking that trend. We decided to shed light on what young companies (less than two years old) are doing to grow quickly and sustainably.
Why download this report on unicorns?
During 2020, we've witnessed many early-stage startups go to market and grow rapidly, whether related to capital raised, the number of employees hired or revenue generated. Putting aside a significantly impactful crisis in the same year, these companies have proven to grow rapidly and have sustained that growth. Whatever your field is, growth, as stated in its name, continues to evolve in many different ways. Discover new approaches, which for some have proven to be quite successful.
What's inside the report on unicorns?
In this report, you'll find a detailed analysis of 15 companies launched in 2020 that have already reached unicorn status or are on track. One thing they all have in common? They've all understood their markets and customers from the get-go.