Conversion-focused customer research allows us to understand and improve 3 key aspects of your growth: positioning, messaging and customer experience. By gathering and leveraging this data, you'll uncover the foundations of a strong growth strategy by precisely identifying who to target and how to target them.
Generate more revenue by marketing your product accurately, the right way, to the best relevant audiences.
Work on marketing projects knowing how to best approach topics that resonate with your targeted audience.
Understand your prospects and how to express your offering best to convert them into buying customers.
Discover the three key pillars of how we will meet your goals together.
Identifying the goal for a research project alongside defining the type of audience we will be reaching out to as part of this research. The strategic planning phase will allow us to determine the method most adapted (live interviews, surveys...).
It's time for the actual conversations to take place and gather answers to the questions agreed upon in advance based on what we need to understand, features feedback, and problems faced, for example.
Once the data is collected, we can analyse it all and define key messaging for your website, email communications and potential content ideas.
This chart represents the different expertise needed to tackle your goal.
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