Customer Research

When was the last time you talked with your customers to understand what they want, what they need and what are their frustrations? It's time to pick up that conversation where you left it.

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Why Customer Research?

Conversion-focused customer research allows us to understand and improve 3 key aspects of your growth: positioning, messaging and customer experience. By gathering and leveraging this data, you'll uncover the foundations of a strong growth strategy by precisely identifying who to target and how to target them.

Who is Customer Research for

CEOs

Generate more revenue by marketing your product accurately, the right way, to the best relevant audiences.

CMOs

Work on marketing projects knowing how to best approach topics that resonate with your targeted audience.

Heads of Sales

Understand your prospects and how to express your offering best to convert them into buying customers.

A winning process

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Discover the three key pillars of how we will meet your goals together.

Strategy phase:

Identifying the goal for a research project alongside defining the type of audience we will be reaching out to as part of this research. The strategic planning phase will allow us to determine the method most adapted (live interviews, surveys...).

Interview phase:

It's time for the actual conversations to take place and gather answers to the questions agreed upon in advance based on what we need to understand, features feedback, and problems faced, for example.