What is this report on unicorns?
A few years ago, when most hyper-growth startups were essentially focused on Paid Channels, a company called Revolut was making the headlines. They obtained 1 million users without spending a dime on Search Ads or Paid Socials.
This has kickstarted a new approach to growth. Early-stage businesses follow different paths to reach hyper-growth. Revolut is an excellent example that shows you don't need to invest all of your capital in paid channels to achieve exponential growth.
We've decided to continue shedding light on what companies (less than two years) are doing in the second edition of our annual report.
Why download this report on unicorns?
Startup strategies continuously evolve and change year on year, with very young companies achieving incredible results in no time. In partnership with Maddyness, we've crafted a new list of 10 European startups launched in the last 15 months with the potential to be worth more than a billion.
Whether you are the founder of a company or are managing a company's growth, you can always discover a new approach to growth marketing. Call it inspiration, if you will.
What's inside the report on unicorns?
Most companies believe that they know how to grow their business exponentially. New companies and products are regularly created, and so are growth strategies.