Acquiring new users is vital to growing your business, but it is a multi-faceted challenge. Many factors contribute to attracting and retaining customers. It can be overwhelming to identify where to concentrate your efforts.
This article will look at three powerful strategies to help you achieve your user acquisition goals: Conversion Rate Optimisation (CRO), Marketing Automation, and Account-Based Marketing (ABM).
Conversion Rate Optimisation Strategy: How To Optimise Your Website for Maximum Impact
Conversion Rate Optimisation is a crucial yet overlooked approach to improving website conversions. The key to a successful CRO strategy? Your data-driven understanding of your customers' behaviour patterns.
It is key to know what motivates them to take action, what obstacles they face on their journey, and what drives them to your website in the first place.
As a result, you can make strategic changes to your website that can improve your conversion rate, including but not limited to:
- Redesign your homepage
- Craft more suited messaging to their needs
- Streamline your checkout process.
Success with CRO requires a combination of patience and persistence. Don't expect immediate results.
With each iteration, you'll understand what you need to implement to meet your objectives.
With this experimentation, both minor and major tweaks can increase your conversion rate. This strategy will enable you to develop sustainable growth opportunities for user acquisition.
According to the following research: Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift, copywriting reframing for charities can be a pivotal opportunity to increase the conversion rate around donations.
Indeed, instead of crafting their messaging around "Donate to children in need," replacing the verb with Gift, so "Gift to children in need" can have a significant impact psychologically and will increase the chances of people donating.
In one of the 6 experiments conducted in the research mentioned above, they've witnessed a 29% increase when asked to "Gift" rather than "Donate". Conversion Rate Optimisation can uncover opportunities in various aspects, including messaging.
Marketing Automation: How To Scale Your Marketing Efforts For Growth
As a business leader, you always search for ways to improve your bottom line. And when it comes to user acquisition, marketing automation can be an undeniable strategy to leverage.
You can achieve better results by streamlining your marketing efforts by consuming fewer resources. So what does it look like?
Optimising the Acquisition Process
With Marketing automation, you can develop a more efficient acquisition process, freeing time and resources to concentrate on other significant elements of your strategy. And with its ability to automate repetitive and time-consuming tasks, you can improve your efficiency while maintaining a high degree of personalisation and engagement.
In short, marketing automation is a game-changer for businesses seeking to enhance their user acquisition strategy. Start leveraging the power of marketing automation today and watch your results soar!
Personalisation at Scale
One of the most significant benefits of marketing automation is its ability to deliver personalised marketing messages to each of your customers.
This means you can send targeted emails to customers who have shown an interest in a specific product or service or prioritise follow-up with the most promising leads using lead scoring. Regardless of the nature of your business, the automation possibilities are endless. Yet, you shouldn't attempt to automate every aspect of your customer's journey.
At Launch Mappers, we've been able to help companies get started with Marketing Automation. It was the case of a B2C London-based startup in the real estate industry.
We worked primarily with their SDRs (sales reps), who conducted the same tasks manually and regularly. On top of costing everyone a massive amount of time, their approach was not sustainable to meet their revenue-focused OKRs.
So we facilitated the systematisation of their processes, allowing them to save up to 40 working hours per month per sales rep. Over time, the startup was able to keep growing its sales team. So we optimised their sales processes, intending to maximise conversions continuously.
Account-Based Marketing: How To Reach Your Most Valuable Customers
Account-based marketing (ABM) is another strategic approach to acquiring customers. What does it look like? Anything. But you will be targeting high-value accounts.
It's a data-driven method for building relationships with these key accounts by understanding their unique needs and goals and crafting tailored marketing messages to speak directly to them. On top of crafting these messages, you will meet them where they are.
With ABM, organisations can focus their user acquisition efforts on the most valuable target accounts and ensure that their marketing messages are relevant and effective. You'll be able to learn and optimise as you go by leveraging data and insights.
By leading their user acquisition strategy with an ABM plan in a B2B context, companies can achieve better results with less effort, increase the return on investment for their marketing, and grow their business. Empower your marketing efforts with the power of ABM.
In conclusion, Conversion Rate Optimisation (CRO), marketing automation, and ABM are three powerful strategies that can help you acquire new users and grow your business. By optimising your website for maximum impact, automating your marketing efforts to reach more customers with less effort, and using a targeted approach to reach your most valuable customers, you'll be well on reaching your user acquisition goals.
It's important to remember that these strategies aren't mutually exclusive and can work together to support your overall user acquisition efforts. For example, you might use marketing automation to support your ABM efforts or CRO to optimise your website's customer experience and increase conversions. For example, you might use marketing automation to support your ABM efforts or CRO to optimise your website's customer experience and increase conversions.
The key to success is to have a clear understanding of your customers and their behaviour and to be data-driven in your approach. By testing and iterating, you'll be able to fine-tune your processes and make the most of your user acquisition efforts.
In the end, acquiring new users is a reachable challenge requiring a deep understanding of your customers and a commitment to continuous improvement. But with the right tools, you'll be well on your way to reaching your user acquisition goals and growing your business.